The landscape of digital marketing is rapidly evolving. Ranking in search engines like Google and Bing has long been the main goal of traditional SEO. AI chatbots like ChatGPT, Gemini, and Claude are a
Google is always changing, and in 2025, the AI Overview—a noticeable, AI-generated synopsis that shows up at the top of some search results—will be one of its most talked-about features. Being included in these
Google’s algorithm changes have usually been accompanied by changes in search engine optimization (SEO). The journey has been revolutionary, from semantic search to keyword stuffing. However, we are seeing a paradigm change that goes